-# Various dialect translators.
-
-LEX = flex
-
-ALL = jethro kraut cockney jive nyc ken ky00te
-OTHER = eleet b1ff chef jibberish upside-down rasterman
-
-all: $(OTHER) $(ALL)
-
-install: $(ALL) $(OTHER)
+LEX = flex
+BUILD = jethro kraut cockney jive nyc ken ky00te newspeak nethackify
+OTHER = eleet b1ff chef jibberish upside-down rasterman studly fudd \
+ censor spammer uniencode pirate kenny scottish fanboy
+CFLAGS = -O2 -lfl
+export CFLAGS
+INSTALL_PROGRAM = install
+
+# DEB_BUILD_OPTIONS suport, to control binary stripping.
+ifeq (,$(findstring nostrip,$(DEB_BUILD_OPTIONS)))
+INSTALL_PROGRAM += -s
+endif
+
+# And debug building.
+ifneq (,$(findstring debug,$(DEB_BUILD_OPTIONS)))
+CFLAGS += -g
+endif
+
+all: $(OTHER) $(BUILD)
+
+install: $(BUILD) $(OTHER)